Zaragoza Challenge es el programa de Workshops/Master Class con mentores especializados de un año de duración que, de forma trimestral, concentrará todo lo que una empresa europea necesita para estar preparada para el mercado global.
Cada Master Class contará con expertos de Silicon Valley que, como mentores, aconsejarán y trabajarán en la preparación de tu empresa para dar el salto a los EE.UU. Cuatro workshops de 3 días que servirán de desarrollo empresarial para dar el salto al mercado global.
May 18-20, 2010
A smart U.S. market entry stragegy begins with understanding the competitive landscape and opportunity map for your business. You will work with our mentors in groups and one-on-one to gain:
- A clear understanding of the dynamics of the U.S. technology market, competitive environment, and venture investment scene.
- A strategic framework for U.S. market entry
- A diligence roadmap to prepare your company for expansion into the U.S. market
WORKSHOP I AGENDA
Tuesday, May 18
18h00 – Welcome and Level Setting
Get to know your fellow Studio G in Zaragoza participants and Workshop I faculty. We’ll introduce the Studio G methodology, review the agenda for Workshop I, set goals, and establish work teams.
19h30 – Cocktails & Dinner
Wednesday, May 19
9h00 – Morning Session: Understanding The U.S. Environment
The morning session separates myths from the realities of the U.S. market, culture, competitive environment, and venture climate. Session objective: Set realistic expectations as basis for strategic planning.
11h30 – Late Morning Session: Team Reviews
An introduction to the Studio G teams: where are they today and what are their perspectives on the U.S. opportunity.
14h00 – Lunch at local restaurant
16h30 – Afternoon Session: The Diligence Framework
Studio G uses a Diligence Framework to establish action plans and set benchmarks for participants’ U.S. Market Entry Plan. Session objective: identify key milestones of your Market Entry Plan.
20h30 – Drinks and Tapas
Relax with your fellow participants and get one-on-one time with Workshop faculty.
Thursday, May 20
9h00 – Market Entry Plan Framework
Teams will work independently and one-on-one with Workshop Faculty to build the framework for their US Market Entry Plan, identify diligence-readiness challenges, and set a work plan for the Studio G program.
14h00 – Lunch at local restaurant
16h00 – Market Entry Plan Framework
Teams will continue to work on their US Market Entry Plan frameworks with their peers and the Workshop Faculty.
16h00 – Framework Challenges and Opportunities
Teams will present their Market Entry Plan Frameworks to the class for feedback and input from their peers and Workshop Faculty.
19:30 – Workshop Concludes
Studio G in Zaragoza Workshop Schedule
Workshop II: Business Models and Financial Plans. June 29 – July 1.
This workshop will evaluate current business models and their adaptation for the U.S. market, and lay the foundation for U.S. expansion financial plans and projections. Faculty will include experienced startup CEOs and CFOs.
Workshop III: Sales and Distribution Channels. September 14 – 16.
This workshop will focus on building an effective sales and distribution strategy to reach and win customers in the U.S. Faculty will include experienced sales executives who have worked in both large companies and startups, as well as seasoned business development executives.
Workshop IV: Positioning and Communicating Your Company. November 29 – December 2.
This workshop will solidify your company’s positioning and messaging its U.S. market entry. Workshop faculty will include seasoned marketing executives, presentation coaches, and market analysts. The workshop will conclude with a public “graduation” and celebration.
Más información sobre Innovate! 2010 aquí.
Executive MBA, IE Business School.
